Course Details
Course modules:
- Website- design (No coding)
- Search Engine Optimization (SEO)
- Google Ads (SEM)
- Social Media Ads (SMM)
- Google Search Console
- Google Analytics
- E-Mail Marketing
Course Duration:
2.5 months of classroom training, 1.5 months of practical work on live projects.
Training process
There will be Two hours class every day, followed by Two hours of practice, which was taught in the class, After the completion of modules, we will assign live projects to the students to gain practical work experience.
While the students are working on the live projects, we also train them simultaneously for interviews, in which we will guide them on the preparation of their resumes, selecting job openings to apply for, and self-introduction, preparing them for the technical round of interviews.
Contact us To know more about the fee, upcoming batches, and discount eligibility.
Know More About Digital Marketing:
In this digital age, where technology has become an integral part of our lives, businesses are continuously evolving their strategies to stay competitive. One such strategy that has gained immense popularity is digital marketing. Digital marketing is the art and science of promoting products and services using various online channels and platforms. In this article, we will delve into the intricacies of digital marketing, its importance in today’s world, and how you can learn and master this valuable skill set.
Understanding Digital Marketing:
Digital marketing encompasses a wide range of activities that are aimed at reaching and engaging a target audience through digital platforms. It involves creating compelling content, optimizing websites for search engines, utilizing social media platforms, running online advertising campaigns, and much more. The ultimate goal is to drive brand awareness, increase website traffic, generate leads, and convert them into loyal customers.
Key Components of Digital Marketing:
To have a holistic understanding of digital marketing, let’s explore its key components:
1. Search Engine Optimization (SEO):
SEO is the process of optimizing websites to rank higher in search engine results pages. It involves keyword research, on-page optimization, link building, and technical optimization, all of which contribute to increasing organic (non-paid) traffic to a website.
2. Content Marketing:
Content is the backbone of digital marketing. It involves creating valuable and relevant content, such as blog posts, articles, videos, infographics, and eBooks, to attract and engage the target audience. Compelling content helps build brand authority and fosters trust among potential customers.
3. Social Media Marketing:
Social media platforms have revolutionized the way businesses connect with their audience. By creating a strong social media presence and developing engaging content, businesses can effectively promote their products and services, build a loyal following, and engage in meaningful conversations with their customers.
4. Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to display ads on various digital platforms and pay only when someone clicks on their ad. Platforms like Google Ads and social media advertising networks provide targeted advertising options, enabling businesses to reach specific demographics and maximize their return on investment.
5. Email Marketing:
Email marketing involves sending targeted messages to a group of individuals who have expressed interest in a brand’s products or services. It is a powerful tool for nurturing leads, building relationships, and driving conversions. Effective email marketing involves crafting personalized, relevant, and engaging content.